This partnership combines fan experiences with concrete solidarity commitment: donations of hearing aids and exclusive discounts for Commanders fans, alongside other initiatives dedicated to veterans
Scottsdale, Arizona, November 7, 2025 – CLARIA, the leading over-the-counter (OTC) hearing aid brand, today announced a partnership with the Washington Commanders for the 2025-2026 NFL season. As a Proud Partner, CLARIA will connect with fans through events and experiential activations, digital advertising, and exclusive discounts, furthering its mission to expand access to hearing care for veterans through ClariaCare, its social impact branch.
CLARIA will be the main sponsor of the USO Club during the Washington Commanders' "Salute to Service" home game on November 9, where the company will host 1,000 military personnel who will receive a complimentary pair of its best-selling non-prescription hearing aids. Commanders fans will also benefit from special promotional rates on CLARIA products.
"It is unacceptable that hearing loss remains such a prevalent and undertreated problem among veterans. It's time to put our military personnel first, by removing barriers and providing affordable and accessible hearing care to those who deserve it most," says Ishan Patel, co-founder of CLARIA. "The partnership with the Washington Commanders allows us to use the power of sport and a passionate fan base to highlight this need, reach veterans and their families, and honor those who have served through concrete actions."
Veterans are disproportionately affected by hearing disorders. Tinnitus and hearing loss consistently rank as the top two health concerns for military veterans treated at US Department of Veterans Affairs (VA) medical centers, according to the Hearing Health Foundation. The repercussions extend beyond just hearing: a study published in the International Journal of Otolaryngology showed that 72% of veterans with tinnitus experienced anxiety, 60% depression, and 58% both, highlighting the need for accessible and stigma-free hearing care for those who have served.
"This partnership with CLARIA, a leader in hearing health innovation, reinforces our team's commitment to honoring military personnel, veterans, and their families year-round," says Jim Rushton, Chief Partnerships Officer. "We are proud to work together to create memorable experiences for our fans and a lasting impact within our military community."
Furthermore, to celebrate Veterans' Day, CLARIA invites its customers to participate in its Buy a Pair, Give a Pair campaign from November 8 to 11. For every purchase made on claria.com, CLARIA will donate a pair of hearing aids to veterans and active-duty military personnel, as part of the partnership with the Commanders and organizations like the Boot Campaign. The program allows customers to directly participate in CLARIA's mission: to make hearing care more accessible to everyone, especially to those who have served.
Launched earlier this year, ClariaCare aims to expand access to hearing health among underserved populations through education, advocacy, and donation. The initiative includes CLARIA's commitment to donate 100,000 pairs of hearing aids to people in need, starting with veterans. Through ongoing partnerships with veteran associations and a discount reserved for active-duty US military personnel and veterans (verified via ID.me), ClariaCare continues to make hearing care more affordable and accessible to those who have served.
About CLARIACLARIA is the world's best-selling over-the-counter (OTC) hearing aid brand, with over a million online customers and a presence in thousands of major retailers across the United States. Founded by three grandsons inspired by their grandparents' hearing difficulties, CLARIA's mission is to break down barriers between people and better health, empowering everyone to hear clearly, connect deeply, and live freely. With a rapidly expanding product line, a values-driven team, and a commitment to social impact, the company is redefining what hearing health can and should be. Learn more at claria.com.
About the Washington Commanders
The Washington Commanders, owned by a group led by Managing Partner Josh Harris, were founded in 1932 and are among the historic members of the NFL East division. The team — which plays its home games at Northwest Stadium in Landover, Maryland, and trains at the BigBear.ai Performance Center at Commanders Park in Ashburn, Virginia — has won five world championships, including Super Bowls XVII, XXII, and XXVI. Its prestigious history includes 22 members in the Pro Football Hall of Fame, among them several legendary coaches and some of the most accomplished players in the sport. The Commanders organization is committed to making a positive impact in the DMV region through the formidable platform of football, collaborating each year with numerous collectives, charities, and causes dedicated to veterans. Through the Washington Commanders Foundation, the organization provides support and services to over 179,000 people annually, with a particular focus on education, health, and well-being for children.
